Website Speed and Core Web Vitals Optimisation
Every second of load time costs you conversions you never hear about.
Page speed affects two things that both cost money: your position in search results, where Core Web Vitals are a confirmed ranking signal, and your conversion rate, where every additional second of load time measurably reduces the share of visitors who stay. In India, where a large majority of traffic arrives on mid-range Android phones over mobile data, a site that feels quick on a developer's laptop can be genuinely unusable for a real customer.
Most speed work sold as a service amounts to installing a caching plugin and sending a screenshot of an improved score. That moves the number without moving the experience. Real optimisation means finding what is actually blocking the page — usually oversized images, render-blocking scripts, a bloated theme, too many plugins each adding requests, and a server that is slow to respond — and dealing with each on its merits.
What is included
Core Web Vitals diagnosis
LCP, INP and CLS measured against real-world field data rather than only lab scores, so you fix what users experience.
Image and asset optimisation
Modern formats, correct sizing, lazy loading and dimension attributes to remove both weight and layout shift.
Render-blocking resource removal
Critical CSS inlined, scripts deferred, unused code stripped and font loading fixed so first paint arrives sooner.
Caching and delivery
Page, object and browser caching configured correctly, plus a CDN where the audience is geographically spread.
Database and server tuning
Query optimisation, database cleanup, PHP version and server configuration reviewed for response time.
Plugin and theme audit
Identifying which additions cost the most load time relative to what they contribute, and removing the ones that lose.
Why it is worth doing properly
- Faster loads on the mid-range Android phones most Indian traffic uses
- Core Web Vitals passing, which removes a ranking handicap
- Higher conversion from traffic you already pay for
- Lower bounce rate, particularly on mobile data connections
Technology used
Chosen to suit the project and your team, not to pad an invoice.
From first call to launch
The same seven steps on every project, so you always know what happens next.
Discovery call
A straight conversation about what the business does, what is not working and what success looks like. No slide deck. If I am not the right fit for the project, I will say so here rather than three weeks in.
45-60 minutesWritten scope and fixed quote
You get a document listing exactly what will be built, what is excluded, the timeline in milestones and a fixed price. Nothing starts until you have read it and agreed. The scope is yours to keep either way.
2-4 daysDesign you can click
Wireframes first for structure, then visual design. For websites you approve a working page in the browser rather than a flat image, so what you sign off is genuinely what gets built.
1-2 weeksBuild in visible milestones
Development runs in two-week milestones on a staging URL you can open any time. You see progress as it happens instead of receiving a status report about work you cannot verify.
2-16 weeksTesting and your review
Cross-browser and mobile testing, speed and security checks, and a review round where your team uses the system properly and lists what needs changing before launch.
3-7 daysLaunch and handover
Deployment, analytics and Search Console setup, a walkthrough recording for your team, documentation, and full credentials handed over. You own everything, including the source code.
1-2 daysSupport after launch
A warranty period covering any bugs at no charge, then an optional maintenance plan for updates, backups, monitoring and new features. No lock-in either way.
OngoingSpeed Optimisation — common questions
The questions that come up on almost every enquiry, answered honestly.
My PageSpeed score is 40 — how high can it go?
Is the score itself what matters?
Will speed work break my site?
Do I need a CDN?
How much difference does hosting make?
Services that pair well with this
Technical SEO Audit & Fixes
Most audits end in a PDF. This one ends in a working site.
Read moreWeb Hosting & Domain Registration
Fast servers, daily backups, and someone who answers the phone.
Read moreSEO Services
Rankings for the searches that end in an enquiry.
Read moreWebsite Maintenance & Support
The unglamorous work that prevents the expensive emergency.
Read moreReady to start your speed optimisation project?
Tell me what you are trying to build or fix. You will get an honest opinion, a written scope and a fixed price — with no obligation to go ahead.
Reply within one working day Fixed written quote You own the code