SEO That Targets Buyers, Not Vanity Traffic
Rankings for the searches that end in an enquiry.
There is a difference between traffic and customers. Ranking first for a broad informational phrase can bring thousands of visitors and no business, while ranking third for a specific commercial phrase in your city can fill your calendar. I work the second way: identify the searches people make when they are ready to hire or buy, then earn those positions.
Because I build the sites too, the technical half is not guesswork. Site architecture, internal linking, schema markup, Core Web Vitals, crawl budget and indexation problems get fixed at the source rather than patched by a plugin. On top of that sits the part that actually moves rankings in competitive markets: genuinely useful content, a properly managed Google Business Profile, real reviews, and citations that establish you as a legitimate local business.
What is included
Technical SEO audit
Crawl analysis, indexation issues, speed, mobile usability, duplicate content, redirects and schema, with a prioritised fix list.
Local SEO
Google Business Profile optimisation, map pack rankings, review generation and consistent citations across directories.
Keyword and intent research
Mapping commercial, comparison and informational searches to specific pages so nothing competes with itself.
Content strategy and writing
Service pages, location pages, comparison articles and guides written to answer the query rather than to hit a word count.
On-page optimisation
Titles, meta descriptions, headings, internal links and structured data implemented across the site.
Link building and digital PR
Earning mentions from relevant, real websites — directories that matter, local press, industry sites and partners.
Why it is worth doing properly
- Traffic that keeps arriving after you stop paying, unlike ads
- Map pack visibility for the searches that drive local phone calls
- Technical fixes done in the code, not layered on with plugins
- Transparent reporting tied to enquiries rather than impressions
Technology used
Chosen to suit the project and your team, not to pad an invoice.
From first call to launch
The same seven steps on every project, so you always know what happens next.
Discovery call
A straight conversation about what the business does, what is not working and what success looks like. No slide deck. If I am not the right fit for the project, I will say so here rather than three weeks in.
45-60 minutesWritten scope and fixed quote
You get a document listing exactly what will be built, what is excluded, the timeline in milestones and a fixed price. Nothing starts until you have read it and agreed. The scope is yours to keep either way.
2-4 daysDesign you can click
Wireframes first for structure, then visual design. For websites you approve a working page in the browser rather than a flat image, so what you sign off is genuinely what gets built.
1-2 weeksBuild in visible milestones
Development runs in two-week milestones on a staging URL you can open any time. You see progress as it happens instead of receiving a status report about work you cannot verify.
2-16 weeksTesting and your review
Cross-browser and mobile testing, speed and security checks, and a review round where your team uses the system properly and lists what needs changing before launch.
3-7 daysLaunch and handover
Deployment, analytics and Search Console setup, a walkthrough recording for your team, documentation, and full credentials handed over. You own everything, including the source code.
1-2 daysSupport after launch
A warranty period covering any bugs at no charge, then an optional maintenance plan for updates, backups, monitoring and new features. No lock-in either way.
OngoingThe parts of SEO, handled separately
Most engagements combine several of these. Which you need depends on where your customers search and what is currently holding the site back.
Local SEO Services
The three results above everything else — that is the only local ranking that pays.
DetailsTechnical SEO Audit & Fixes
Most audits end in a PDF. This one ends in a working site.
DetailsEcommerce SEO Services
Category pages win the traffic. Product pages win the sale.
DetailsWebsite Speed Optimisation
Every second of load time costs you conversions you never hear about.
DetailsGoogle Ads Management
Ads buy traffic immediately. SEO earns it permanently. Most businesses need both.
DetailsSEO services across India
Search competition varies enormously between cities. These pages cover what ranking actually takes in each market.
SEO — common questions
The questions that come up on almost every enquiry, answered honestly.
How long before I see SEO results?
Can you guarantee first position on Google?
What is the difference between local and national SEO?
Do I need SEO if I run Google Ads?
Will you fix technical issues or just report them?
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Read moreReady to start your seo project?
Tell me what you are trying to build or fix. You will get an honest opinion, a written scope and a fixed price — with no obligation to go ahead.
Reply within one working day Fixed written quote You own the code